Whilst much of the most ground breaking work was designed for the ipod touch/iphone, everyone agreed applications should ideally be device neutral. Knowing the myriad issues relating to interoperability, this may take some time to resolve. Specialist supplier Antenna Audio have tackled this issue by creating their own device thus saving the cash-sensitive sector frequent upgrading costs until these issues are sorted out.
Jane Burton, Creative Director of Tate Media, helpfully questioned what we mean by 'tour' and has developed a number of resource effective ways to create and distribute digital content both for real and virtual gallery visitors expanding and enriching the tour definition and experience. For example, in addition to ambitious gallery-wide tours, Burton has proposed and implemented simple (and cheap) video podcasts, known as Tate Shots, that can be watched online or downloaded to a handheld player.
Undoubtedly the most exciting conversation came towards the end of the day with talk about the next generation tours. Here Koven J. Smith of The Metropolitan Museum of Art, New York created a vision for a new approach to curation driven by the imaginative harnessing of user experiences and user generated content. "Why not give real-time feedback to all gallery goers about the day's most popular paintings, best room to visit if you are hungover or feeling blue...", he proposed.
The organisers have set up a wiki where they are posting the conference materials and ongoing contributions. I highly recommend checking out their illustrated mind maps covering conference themes which they created in the previous day's workshop.
Why was I there? Having recently proposed a multimedia tour for a client, I thought what better place to gain cross sector learning experiences and I was not disappointed. In addition, I am now in a position to share a multitude of opportunities with my colleagues who work on the sponsorship team.